This course offers an in-depth understanding of buyer psychology, consumer behavior, and marketing principles. Students will explore modern marketing theories, research methodologies, and case studies to develop strategic marketing skills applicable across various industries. The program emphasizes practical report and plan development, data analysis for trend prediction, and advising on marketing mix elements such as pricing, advertising, promotion, and distribution channels, preparing graduates for diverse marketing roles.

  • Adelaide, South Australia, Australia
  • 3 years
  • On Campus
  • ₹24,18,941/Year

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Program Overview

This course offers an in-depth understanding of buyer psychology, consumer behavior, and marketing principles. Students will explore modern marketing theories, research methodologies, and case studies to develop strategic marketing skills applicable across various industries. The program emphasizes practical report and plan development, data analysis for trend prediction, and advising on marketing mix elements such as pricing, advertising, promotion, and distribution channels, preparing graduates for diverse marketing roles.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

TOEFL®

79.0

Key Dates

Application Start time & Deadline

Starting 2026-02-01

Apply before 2125-04-18

Starting 2025-07-01

Apply before 2125-04-18

Program Start

Jul-25

Programme Structure

Courses include: Social Media and Digital Promotion Immersive Media Visual Design Story Pro Digital Humanities Educational Media Film Studies

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

No academic requirements found.

English Language Requirements

TOEFL®
79.0
Overall Score

Additional Requirements

    Applicants must meet general admission criteria, including successful completion of an Australian Year 12 qualification with a minimum pass in an accepted English language subject. International applicants require a minimum Selection Rank of 70, IB score of 24, HKDSE score of 17, UEC score of 25, or GCE A-Level score of 6. CRICOS code: 041717A.

Course Fees

₹24,18,941/Year
Annual Fee

3 years
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

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