The Digital Marketing program at the University of Melbourne equips students with skills to design compelling digital customer experiences, analyze key digital metrics, craft viral content, and learn from industry leaders through real-world case studies and practical projects. The curriculum emphasizes strategic thinking and innovative approaches to digital marketing challenges.

  • Parkville, Victoria, Australia
  • 1½ years
  • On Campus
  • ₹33,38,021/Year

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Program Overview

The Digital Marketing program at the University of Melbourne equips students with skills to design compelling digital customer experiences, analyze key digital metrics, craft viral content, and learn from industry leaders through real-world case studies and practical projects. The curriculum emphasizes strategic thinking and innovative approaches to digital marketing challenges.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

TOEFL®

79.0

Key Dates

Application Start time & Deadline

Starting 2026-02-01

Apply before 2025-11-01

Starting 2025-07-01

Apply before 2025-05-01

Program Start

Jul-25

Programme Structure

Courses include: Digital Marketing Metrics Digital Marketing Analytics Digital Retail Content Marketing Thought Leadership in Digital Marketing Advertising and Communications Strategy

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

No academic requirements found.

English Language Requirements

TOEFL®
79.0
Overall Score

Additional Requirements

    Applicants must hold an undergraduate degree in marketing or a related business/commerce degree with a marketing specialization. A personal statement outlining motivation for the course is required. Selection is based on academic performance and the quality of the personal statement. The university also requires proof of meeting English language proficiency standards. CRICOS code: 103161D.

Course Fees

₹33,38,021/Year
Annual Fee

1½ years
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

News About Abroad

No news articles found