The Bachelor of Management in Marketing at Athabasca University equips students with the skills to identify customer needs, develop innovative products and services, and execute effective promotional strategies both locally and internationally. This program prepares graduates for diverse roles in the marketing industry, fostering strategic thinking and practical expertise.

  • Athabasca, Alberta, Canada
  • 4 years
  • Online
  • ₹41,90,925/Year

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Program Overview

The Bachelor of Management in Marketing at Athabasca University equips students with the skills to identify customer needs, develop innovative products and services, and execute effective promotional strategies both locally and internationally. This program prepares graduates for diverse roles in the marketing industry, fostering strategic thinking and practical expertise.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

TOEFL®

80.0

Key Dates

Application Start time & Deadline

No Application Start time & Deadline Available

Program Start

Unknown

Programme Structure

Courses include:Accounting for ManagersFinancial AccountingManagementWriting in OrganizationsInterpersonal CommunicationGroup CommunicationMicrocomputer Applications in Business (Windows)Microeconomics

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

GPA
3.0

English Language Requirements

TOEFL®
80.0
Overall Score

Additional Requirements

    There are no formal academic prerequisites for admission. Applicants must be at least 16 years old and can enroll at any time, beginning their studies immediately. However, individuals holding degrees in administration, business, commerce, management, or related fields from Athabasca University or other institutions are ineligible to apply for this program.

Course Fees

₹41,90,925/Year
Annual Fee

4 years
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

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