The MSc Strategic Marketing Management programme at Aston University is designed to equip students with essential marketing knowledge and strategic skills. The course covers core concepts such as brand management, consumer behavior, and digital marketing, enabling students to develop and implement successful marketing strategies. Through a combination of lectures, case studies, computer simulations, and industry expert visits, students gain practical insights and a comprehensive understanding of the dynamic marketing landscape.
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The MSc Strategic Marketing Management programme at Aston University is designed to equip students with essential marketing knowledge and strategic skills. The course covers core concepts such as brand management, consumer behavior, and digital marketing, enabling students to develop and implement successful marketing strategies. Through a combination of lectures, case studies, computer simulations, and industry expert visits, students gain practical insights and a comprehensive understanding of the dynamic marketing landscape.
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400 Students
AI/ML, Systems, Theory, Human-Computer Interaction
Access to cutting-edge research labs and industry partnerships
6.5
Starting 2025-09-01
Apply before 2125-04-18
01-01-2026
Courses include:Marketing ManagementMarketing ResearchMarketing StrategyAnalysis for Dissertation ResearchEthics in Academic PracticeThe Aston Global AdvantageBusiness Project or Dissertation
Applicants must hold a recognized three-year Bachelor's degree with a minimum of 60% overall. Prior academic achievement and relevant background in business or marketing are preferred. Additional requirements may include proficiency in English and relevant work experience, depending on the applicant's profile.
₹24,49,875/Year
Annual Fee
12 months
Total Duration
No Living costs available.
No University Scholarships Available
N/A
Amount
1250 USD
Deadline
Not specified
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Amount
Various benefits
Deadline
Not specified
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Amount
Various benefits
Deadline
Not specified
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Amount
2000 USD
Deadline
15 Apr 2025
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Amount
300 EUR
Deadline
Anytime
No Eligibility Requirements Available
No Application Steps Available
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