Consumer and Digital Marketing Analytics
Unknown, United Kingdom
The Consumer and Digital Marketing Analytics programme at Bangor University equips students with comprehensive knowledge, understanding, and practical skills across key marketing disciplines. These include brand management, customer loyalty, consumer behavior analysis, marketing communications, digital marketing strategies, and customer insights within both national and international contexts. The course emphasizes developing analytical competencies to interpret consumer data effectively and apply insights to enhance marketing strategies and business performance.
- Unknown, United Kingdom
- 12 months
- On Campus
- ₹19,80,750/Year
Pros & Cons
Not enough reviews to generate pros and cons
Program Overview
The Consumer and Digital Marketing Analytics programme at Bangor University equips students with comprehensive knowledge, understanding, and practical skills across key marketing disciplines. These include brand management, customer loyalty, consumer behavior analysis, marketing communications, digital marketing strategies, and customer insights within both national and international contexts. The course emphasizes developing analytical competencies to interpret consumer data effectively and apply insights to enhance marketing strategies and business performance.
QS World Ranking
Not Available in Not Available
Class Size
400 Students
Key Features
Specializations Available
AI/ML, Systems, Theory, Human-Computer Interaction
Research Opportunities
Access to cutting-edge research labs and industry partnerships
Admission Requirements
PTE Academic
56.0
Key Dates
Application Start time & Deadline
No Application Start time & Deadline Available
Program Start
01-01-2026
Programme Structure
Core modules:Marketing StrategyGlobal Brand ManagementInternational MarketingConsumer Behaviour in a Global & Digital WorldInternational Marketing CommunicationE-marketingCustomer Insight AnalyticsCheck out the full curriculumVisit programme website
Program Highlights
- Comprehensive curriculum covering all key topics
- Hands-on projects and real-world case studies
- Expert faculty with industry experience
- Career support and placement assistance
Academic Requirements
GPA
3.0
English Language Requirements
PTE Academic
56.0
Overall ScoreAdditional Requirements
Applicants must hold a minimum of a second-class lower division (2:2) or equivalent qualification from a recognized institution. Candidates with significant study gaps are required to submit two letters of recommendation to support their application. The programme emphasizes the importance of academic competence and relevant background knowledge for successful admission.
Course Fees
₹19,80,750/Year
Annual Fee
12 months
Total Duration
Living Costs
No Living costs available.
University Scholarships
No University Scholarships Available
External Scholarships
Rochelle Nicolette Perry Memorial Scholarship
N/A
Amount
1250 USD
Deadline
Not specified
Organization of American States (OAS) Academic Scholarship Program
N/A
Amount
Various benefits
Deadline
Not specified
Master's Scholarship
N/A
Amount
Various benefits
Deadline
Not specified
Denise Halbach Performance Scholarship
N/A
Amount
2000 USD
Deadline
15 Apr 2025
Thomas Jefferson Prize in United States History
N/A
Amount
300 EUR
Deadline
Anytime
Eligibility Requirements
No Eligibility Requirements Available
Application Process
No Application Steps Available
News About Abroad
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