This course examines the alignment of marketing strategies with overall business objectives and explores how marketing decisions influence other organizational functions. It provides insights into communications, strategic planning, market research, consumer psychology, and international marketing, equipping students with a comprehensive understanding of marketing's role within business management. Offered by the University of Brighton, the program emphasizes practical application and industry relevance.

  • Unknown, United Kingdom
  • 3 years
  • On Campus
  • ₹20,59,132/Year

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Program Overview

This course examines the alignment of marketing strategies with overall business objectives and explores how marketing decisions influence other organizational functions. It provides insights into communications, strategic planning, market research, consumer psychology, and international marketing, equipping students with a comprehensive understanding of marketing's role within business management. Offered by the University of Brighton, the program emphasizes practical application and industry relevance.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

TOEFL®

72.0

Key Dates

Application Start time & Deadline

Starting 2025-09-01

Apply before 2125-04-18

Program Start

Unknown

Programme Structure

Courses include:International Business AnalysisManaging Digital TransformationServices MarketingLaw for MarketingDigital Customer ExperienceMarketing Ethics and ResponsibilityCheck out the full curriculumVisit programme website

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

No academic requirements found.

English Language Requirements

TOEFL®
72.0
Overall Score

Additional Requirements

    Applicants should have A-levels or BTEC qualifications within the range of BBB–BCC (120–104 UCAS Tariff points) or BTEC Extended Diploma DMM–MMM. International students require 26 UCAS points at Higher Level in the IB. Entry via Access to HE Diploma requires 60 credits overall, with at least 45 at Level 3, including 24 at merit. Relevant foundation degrees or HNDs may enable direct entry into Year 2, with HNCs also considered. Specific subject prerequisites may apply depending on the pathway.

Course Fees

₹20,59,132/Year
Annual Fee

3 years
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

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