This course examines the alignment of marketing strategies with overall business objectives and explores how marketing decisions influence other organizational functions. It provides insights into communications, strategic planning, market research, consumer psychology, and international marketing, equipping students with a comprehensive understanding of marketing's role within business management. Offered by the University of Brighton, the program emphasizes practical application and industry relevance.
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This course examines the alignment of marketing strategies with overall business objectives and explores how marketing decisions influence other organizational functions. It provides insights into communications, strategic planning, market research, consumer psychology, and international marketing, equipping students with a comprehensive understanding of marketing's role within business management. Offered by the University of Brighton, the program emphasizes practical application and industry relevance.
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400 Students
AI/ML, Systems, Theory, Human-Computer Interaction
Access to cutting-edge research labs and industry partnerships
72.0
Starting 2025-09-01
Apply before 2125-04-18
Unknown
Courses include:International Business AnalysisManaging Digital TransformationServices MarketingLaw for MarketingDigital Customer ExperienceMarketing Ethics and ResponsibilityCheck out the full curriculumVisit programme website
No academic requirements found.
Applicants should have A-levels or BTEC qualifications within the range of BBB–BCC (120–104 UCAS Tariff points) or BTEC Extended Diploma DMM–MMM. International students require 26 UCAS points at Higher Level in the IB. Entry via Access to HE Diploma requires 60 credits overall, with at least 45 at Level 3, including 24 at merit. Relevant foundation degrees or HNDs may enable direct entry into Year 2, with HNCs also considered. Specific subject prerequisites may apply depending on the pathway.
₹20,59,132/Year
Annual Fee
3 years
Total Duration
No Living costs available.
No University Scholarships Available
N/A
Amount
1250 USD
Deadline
Not specified
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Amount
Various benefits
Deadline
Not specified
N/A
Amount
Various benefits
Deadline
Not specified
N/A
Amount
2000 USD
Deadline
15 Apr 2025
N/A
Amount
300 EUR
Deadline
Anytime
No Eligibility Requirements Available
No Application Steps Available
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