Political Marketing, applied analysis of the use of marketing by campaigns, parties and governments
Unknown, United Kingdom
This Political Marketing course at the University of Dundee offers an applied, interdisciplinary analysis of political marketing strategies employed by campaigns, parties, and governments. Drawing on concepts from marketing, political science, communications, management, media, and psychology, students will explore the practical application of marketing techniques within political contexts, fostering a comprehensive understanding of political communication and campaign strategies.
- Unknown, United Kingdom
- 3 years
- On Campus
- ₹26,18,978/Year
Pros & Cons
Not enough reviews to generate pros and cons
Program Overview
This Political Marketing course at the University of Dundee offers an applied, interdisciplinary analysis of political marketing strategies employed by campaigns, parties, and governments. Drawing on concepts from marketing, political science, communications, management, media, and psychology, students will explore the practical application of marketing techniques within political contexts, fostering a comprehensive understanding of political communication and campaign strategies.
QS World Ranking
Not Available in Not Available
Class Size
400 Students
Key Features
Specializations Available
AI/ML, Systems, Theory, Human-Computer Interaction
Research Opportunities
Access to cutting-edge research labs and industry partnerships
Admission Requirements
No Admission Requirement Available.
Key Dates
Application Start time & Deadline
Starting 2025-05-01
Apply before 2125-04-18
Starting 2026-01-01
Apply before 2125-04-18
Starting 2025-09-01
Apply before 2125-04-18
Program Start
Unknown
Programme Structure
Students can choose which aspect of political marketing they focus on. For example potential angles includedeveloping effective political leadership brandsgovernment communication during the Covid-19 pandemichow candidates can use social media to develop their brand to win electionusing public relations to develop positive relationships with diverse voter target groupsimplementing an effective market-oriented strategyusing big data in electionsintegrating market research into policy decisionsdeploying effective crisis management during natural disastersusing qualitative data to help lead on topical social changeCheck out the full curriculumVisit programme website
Program Highlights
- Comprehensive curriculum covering all key topics
- Hands-on projects and real-world case studies
- Expert faculty with industry experience
- Career support and placement assistance
Academic Requirements
GPA
3.5
English Language Requirements
No English language requirements found.
Additional Requirements
Applicants should possess an honours degree with a minimum classification of 2.1 or higher, or a relevant Master's degree. Proficiency in English is required, with an IELTS score of at least 6.5. Additional criteria include relevant academic background and research interests aligned with political marketing and communication.
Course Fees
₹26,18,978/Year
Annual Fee
3 years
Total Duration
Living Costs
No Living costs available.
University Scholarships
No University Scholarships Available
External Scholarships
Rochelle Nicolette Perry Memorial Scholarship
N/A
Amount
1250 USD
Deadline
Not specified
Organization of American States (OAS) Academic Scholarship Program
N/A
Amount
Various benefits
Deadline
Not specified
Master's Scholarship
N/A
Amount
Various benefits
Deadline
Not specified
Denise Halbach Performance Scholarship
N/A
Amount
2000 USD
Deadline
15 Apr 2025
Thomas Jefferson Prize in United States History
N/A
Amount
300 EUR
Deadline
Anytime
Eligibility Requirements
No Eligibility Requirements Available
Application Process
No Application Steps Available
News About Abroad
No news articles found
