Marketing Research and Business Analytics
Durham, North Carolina, United States
The MS specialization in Marketing Research and Business Analytics at Duke University emphasizes core coursework in Predictive Modeling, Multilevel and Hierarchical Modeling, and Probabilistic Machine Learning. These courses introduce students to fundamental statistical techniques essential for advanced analytics and data-driven decision-making in marketing and business contexts.
- Durham, North Carolina, United States
- 2 years
- On Campus
- ₹57,80,702/Year
Pros & Cons
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Program Overview
The MS specialization in Marketing Research and Business Analytics at Duke University emphasizes core coursework in Predictive Modeling, Multilevel and Hierarchical Modeling, and Probabilistic Machine Learning. These courses introduce students to fundamental statistical techniques essential for advanced analytics and data-driven decision-making in marketing and business contexts.
QS World Ranking
Not Available in Not Available
Class Size
400 Students
Key Features
Specializations Available
AI/ML, Systems, Theory, Human-Computer Interaction
Research Opportunities
Access to cutting-edge research labs and industry partnerships
Admission Requirements
TOEFL®
90.0
Key Dates
Application Start time & Deadline
Starting 2026-08-01
Apply before 2026-01-01
Program Start
Aug-26
Programme Structure
Courses Time Series and Dynamic Modeling Probabilistic Machine Learning Methods and Models for Categorical Data Statistical Consulting Decision Modeling Econometrics Market Intelligence
Program Highlights
- Comprehensive curriculum covering all key topics
- Hands-on projects and real-world case studies
- Expert faculty with industry experience
- Career support and placement assistance
Academic Requirements
GPA
3.0
GRE®
N/A
English Language Requirements
TOEFL®
90.0
Overall ScoreAdditional Requirements
Applicants must hold a bachelor's degree in engineering or science from an accredited institution, with transcripts indicating GPA and grading scale. Submission of a Statement of Purpose, Resume, three recommendations, GRE or equivalent scores, official TOEFL or IELTS results, and participation in an interview or video introduction are required. A nonrefundable application fee of US$75 must be paid via credit card or check payable to Duke University.
Course Fees
₹57,80,702/Year
Annual Fee
2 years
Total Duration
Living Costs
No Living costs available.
University Scholarships
No University Scholarships Available
External Scholarships
Rochelle Nicolette Perry Memorial Scholarship
N/A
Amount
1250 USD
Deadline
Not specified
Organization of American States (OAS) Academic Scholarship Program
N/A
Amount
Various benefits
Deadline
Not specified
Master's Scholarship
N/A
Amount
Various benefits
Deadline
Not specified
Denise Halbach Performance Scholarship
N/A
Amount
2000 USD
Deadline
15 Apr 2025
Thomas Jefferson Prize in United States History
N/A
Amount
300 EUR
Deadline
Anytime
Eligibility Requirements
No Eligibility Requirements Available
Application Process
No Application Steps Available
News About Abroad
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