The Bachelor of Science in Marketing at East Stroudsburg University prepares students for diverse professional roles including marketing managers, advertising account executives, retail managers, marketing research analysts, brand managers, chief marketing officers, and sales managers. The program emphasizes strategic marketing principles, ethical practices, and the impact of political, social, legal, environmental, and technological factors on business decisions. Students will develop skills in advertising, consumer behavior, sales management, marketing research, and strategic planning, complemented by proficiency in spreadsheet and statistical software, data analysis, evaluation, and visualization techniques.

  • East Stroudsburg, Pennsylvania, United States
  • 4 years
  • On Campus
  • ₹10,26,891/Year

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Program Overview

The Bachelor of Science in Marketing at East Stroudsburg University prepares students for diverse professional roles including marketing managers, advertising account executives, retail managers, marketing research analysts, brand managers, chief marketing officers, and sales managers. The program emphasizes strategic marketing principles, ethical practices, and the impact of political, social, legal, environmental, and technological factors on business decisions. Students will develop skills in advertising, consumer behavior, sales management, marketing research, and strategic planning, complemented by proficiency in spreadsheet and statistical software, data analysis, evaluation, and visualization techniques.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

IELTS

6.0

Key Dates

Application Start time & Deadline

Starting 2026-01-01

Apply before 2125-04-18

Starting 2026-08-01

Apply before 2125-04-18

Program Start

Apr-26

Programme Structure

Courses include:ManagementDecision ScienceMarketingFinancial AccountingManagerial and Cost AccountingBusiness Law

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

No academic requirements found.

English Language Requirements

IELTS
6.0
Overall Score

Additional Requirements

    Applicants must submit a completed online undergraduate application form along with a $25 application fee. They must provide official academic transcripts and credential evaluations from approved agencies, demonstrate English proficiency through TOEFL scores unless English is their native language, and submit a Financial Support Statement with supporting documentation such as bank statements, sponsorship letters, or scholarship awards. International students must also complete the Promise to Provide Room and Board form if accommodation is arranged externally. For students already in the U.S., a copy of all pages of the current I-20 or DS-2019 is required.

Course Fees

₹10,26,891/Year
Annual Fee

4 years
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

News About Abroad

No news articles found