The MS in Strategic Marketing Communications (Online) at Fordham University equips students with advanced skills in integrated marketing, storytelling, and brand management to enhance organizational communication effectiveness in the digital age. The program emphasizes purposeful storytelling and audience engagement strategies to foster sustainable brand-consumer relationships.

  • Manhattan, New York, United States
  • 1 year
  • Online
  • ₹1,86,683/Year

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Program Overview

The MS in Strategic Marketing Communications (Online) at Fordham University equips students with advanced skills in integrated marketing, storytelling, and brand management to enhance organizational communication effectiveness in the digital age. The program emphasizes purposeful storytelling and audience engagement strategies to foster sustainable brand-consumer relationships.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

Duolingo English Test

120.0

Key Dates

Application Start time & Deadline

Starting 2025-08-01

Apply before 2125-04-18

Starting 2026-05-01

Apply before 2125-04-18

Starting 2026-01-01

Apply before 2125-04-18

Program Start

Nov-25

Programme Structure

Courses include:Marketing in the Digital AgeUnderstanding Digital ConsumerCrisis Communication and Leadership StrategiesContemporary Research MethodsPersuasive Corporate CommunicationSponsorshipIntegrated Marketing CommunicationsSocial and Digital MediaBusiness CommunicationMarketing Strategy

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

No academic requirements found.

English Language Requirements

Duolingo English Test
120.0
Overall Score

Additional Requirements

    Applicants must have a minimum of three years of full-time professional experience in marketing, advertising, public relations, communications, media, or related fields, along with a bachelor’s degree from an accredited institution. Submission of a detailed, current résumé highlighting professional, academic, and volunteer experiences is required. Unofficial transcripts can be uploaded initially; official transcripts are required upon admission. Two essays are mandatory, with a third optional, addressing specific prompts available in the online application. An online admissions interview will be scheduled following application review. Additionally, one professional reference letter is required to complete the application package.

Course Fees

₹1,86,683/Year
Annual Fee

1 year
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

News About Abroad

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