The Marketing program at Francis Marion University offers a comprehensive curriculum designed to prepare students for diverse and rewarding careers in marketing. The program emphasizes practical skills, strategic thinking, and industry knowledge to equip graduates for roles in consumer behavior analysis, market research, international marketing, marketing communications, and personal selling, culminating in a capstone marketing management course that integrates all core concepts.

  • Florence, South Carolina, United States
  • 4 years
  • On Campus
  • ₹9,21,788/Year

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Program Overview

The Marketing program at Francis Marion University offers a comprehensive curriculum designed to prepare students for diverse and rewarding careers in marketing. The program emphasizes practical skills, strategic thinking, and industry knowledge to equip graduates for roles in consumer behavior analysis, market research, international marketing, marketing communications, and personal selling, culminating in a capstone marketing management course that integrates all core concepts.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

No Admission Requirement Available.

Key Dates

Application Start time & Deadline

Starting 2026-01-01

Apply before 2125-04-18

Starting 2025-08-01

Apply before 2125-04-18

Program Start

Anytime

Programme Structure

Courses include:MarketingConsumer BehaviorDigital MarketingDigital Marketing AnalyticsMarketing Communications

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

No academic requirements found.

English Language Requirements

No English language requirements found.

Additional Requirements

    Applicants must submit a completed admission application, official high school and college transcripts from all attended institutions, standardized test scores (SAT or ACT), a non-refundable application fee of $41, a personal recommendation letter, and proof of English proficiency via TOEFL or IELTS. Additional requirements may include financial certification and adherence to specific program prerequisites.

Course Fees

₹9,21,788/Year
Annual Fee

4 years
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

News About Abroad

No news articles found