Marketing
South Bend, Indiana, United States
The Marketing program at Indiana University South Bend explores the comprehensive activities involved in the movement of goods and services from producers to consumers. It emphasizes understanding customer behavior, developing tailored product offerings, establishing effective pricing strategies, managing distribution channels including retailers and wholesalers, and executing advertising, sales, and promotional campaigns. The curriculum aims to equip students with a broad understanding of marketing principles and their interrelation with other business functions, preparing them for careers in marketing research, advertising, retail management, and sales management.
- South Bend, Indiana, United States
- 4 years
- On Campus
- ₹19,72,114/Year
Pros & Cons
Not enough reviews to generate pros and cons
Program Overview
The Marketing program at Indiana University South Bend explores the comprehensive activities involved in the movement of goods and services from producers to consumers. It emphasizes understanding customer behavior, developing tailored product offerings, establishing effective pricing strategies, managing distribution channels including retailers and wholesalers, and executing advertising, sales, and promotional campaigns. The curriculum aims to equip students with a broad understanding of marketing principles and their interrelation with other business functions, preparing them for careers in marketing research, advertising, retail management, and sales management.
QS World Ranking
Not Available in Not Available
Class Size
400 Students
Key Features
Specializations Available
AI/ML, Systems, Theory, Human-Computer Interaction
Research Opportunities
Access to cutting-edge research labs and industry partnerships
Admission Requirements
TOEFL®
71.0
Key Dates
Application Start time & Deadline
Starting 2026-01-01
Apply before 2125-04-18
Starting 2025-08-01
Apply before 2125-04-18
Program Start
Jun-25
Programme Structure
Courses include:Marketing ResearchInternational MarketingConsumer BehaviorMarketing StrategyAdvertising and Promotion ManagementRetail Strategy
Program Highlights
- Comprehensive curriculum covering all key topics
- Hands-on projects and real-world case studies
- Expert faculty with industry experience
- Career support and placement assistance
Academic Requirements
No academic requirements found.
English Language Requirements
TOEFL®
71.0
Overall ScoreAdditional Requirements
Applicants must meet general admission requirements, including submission of official academic transcripts and diplomas, and pay a non-refundable application fee of $65. Non-native English speakers must demonstrate English proficiency through standardized tests or other accepted documentation. International students are also required to provide immigration documentation and proof of financial support if applying for F-1 visa status. Additional program-specific prerequisites may include standardized test scores or prerequisite coursework, depending on the chosen major or specialization.
Course Fees
₹19,72,114/Year
Annual Fee
4 years
Total Duration
Living Costs
No Living costs available.
University Scholarships
No University Scholarships Available
External Scholarships
Rochelle Nicolette Perry Memorial Scholarship
N/A
Amount
1250 USD
Deadline
Not specified
Organization of American States (OAS) Academic Scholarship Program
N/A
Amount
Various benefits
Deadline
Not specified
Master's Scholarship
N/A
Amount
Various benefits
Deadline
Not specified
Denise Halbach Performance Scholarship
N/A
Amount
2000 USD
Deadline
15 Apr 2025
Thomas Jefferson Prize in United States History
N/A
Amount
300 EUR
Deadline
Anytime
Eligibility Requirements
No Eligibility Requirements Available
Application Process
No Application Steps Available
News About Abroad
No news articles found
