This program enhances skills in data utilization and market analysis to foster a comprehensive understanding of market dynamics at a granular level. It emphasizes developing targeted customer experience strategies driven by real-time feedback, preparing students for leadership roles in diverse marketing environments, including corporate, nonprofit, and government sectors. The curriculum integrates practical analytics with strategic marketing concepts, offering a STEM-designated concentration in Marketing Analytics with an optional OPT STEM extension for international students.
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This program enhances skills in data utilization and market analysis to foster a comprehensive understanding of market dynamics at a granular level. It emphasizes developing targeted customer experience strategies driven by real-time feedback, preparing students for leadership roles in diverse marketing environments, including corporate, nonprofit, and government sectors. The curriculum integrates practical analytics with strategic marketing concepts, offering a STEM-designated concentration in Marketing Analytics with an optional OPT STEM extension for international students.
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400 Students
AI/ML, Systems, Theory, Human-Computer Interaction
Access to cutting-edge research labs and industry partnerships
100.0
Starting 2026-08-01
Apply before 2026-03-01
Aug-26, August 2026-2026, January 2026 (limited programs), 2026-05-01 00:00:00
Courses include: Business Analytics Business Leadership and Human Values Marketing Management Statistical Analysis Customer Analytics Marketing Research
Applicants must submit official transcripts, work history, a current resume, two essays, one letter of recommendation, and standardized test scores (GMAT or GRE). Non-native English speakers must provide TOEFL or IELTS scores to demonstrate language proficiency. Additional requirements may include specific program prerequisites or interviews as specified by the admissions office.
₹78,11,760/Year
Annual Fee
1 year
Total Duration
No Living costs available.
No University Scholarships Available
N/A
Amount
1250 USD
Deadline
Not specified
N/A
Amount
Various benefits
Deadline
Not specified
N/A
Amount
Various benefits
Deadline
Not specified
N/A
Amount
2000 USD
Deadline
15 Apr 2025
N/A
Amount
300 EUR
Deadline
Anytime
No Eligibility Requirements Available
No Application Steps Available
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