Marketing Analytics
Rochester, New York, United States
The Marketing Analytics program at the University of Rochester emphasizes data-driven decision-making rooted in consumer journey insights. Students will develop skills to analyze, interpret, and communicate large datasets, positioning themselves as essential contributors to evidence-based marketing strategies. The curriculum prepares graduates for careers in marketing research, pricing, business analytics, and sales management, with options for accelerated completion or internship inclusion. The program's STEM designation enhances post-graduation employment opportunities, including OPT extensions for eligible international students.
- Rochester, New York, United States
- 1 year
- On Campus
- ₹67,46,520/Year
Pros & Cons
Not enough reviews to generate pros and cons
Program Overview
The Marketing Analytics program at the University of Rochester emphasizes data-driven decision-making rooted in consumer journey insights. Students will develop skills to analyze, interpret, and communicate large datasets, positioning themselves as essential contributors to evidence-based marketing strategies. The curriculum prepares graduates for careers in marketing research, pricing, business analytics, and sales management, with options for accelerated completion or internship inclusion. The program's STEM designation enhances post-graduation employment opportunities, including OPT extensions for eligible international students.
QS World Ranking
Not Available in Not Available
Class Size
400 Students
Key Features
Specializations Available
AI/ML, Systems, Theory, Human-Computer Interaction
Research Opportunities
Access to cutting-edge research labs and industry partnerships
Admission Requirements
No Admission Requirement Available.
Key Dates
Application Start time & Deadline
Starting 2025-08-01
Apply before 2025-05-01
Program Start
Aug-25
Programme Structure
Courses include: Economics and Marketing Strategy Business Analytics Predictive and Causal Analytics in R Analytics Design and Applications Pricing Policies Predictive Analytics with Python
Program Highlights
- Comprehensive curriculum covering all key topics
- Hands-on projects and real-world case studies
- Expert faculty with industry experience
- Career support and placement assistance
Academic Requirements
GMAT
N/A
GRE®
N/A
English Language Requirements
No English language requirements found.
Additional Requirements
Applicants must submit a completed online application form, current résumé detailing work history, a 250-500 word personal essay, a brief interesting fact (up to 25 words), official transcripts from all attended institutions, GMAT or GRE scores (including Analytical Writing Assessment), and contact information for two professional references. Additional requirements include TOEFL or IELTS scores (if applicable), an optional InitialView interview and writing sample, and a $90 application fee. All documents must be scanned and uploaded as specified.
Course Fees
₹67,46,520/Year
Annual Fee
1 year
Total Duration
Living Costs
No Living costs available.
University Scholarships
No University Scholarships Available
External Scholarships
Rochelle Nicolette Perry Memorial Scholarship
N/A
Amount
1250 USD
Deadline
Not specified
Organization of American States (OAS) Academic Scholarship Program
N/A
Amount
Various benefits
Deadline
Not specified
Master's Scholarship
N/A
Amount
Various benefits
Deadline
Not specified
Denise Halbach Performance Scholarship
N/A
Amount
2000 USD
Deadline
15 Apr 2025
Thomas Jefferson Prize in United States History
N/A
Amount
300 EUR
Deadline
Anytime
Eligibility Requirements
No Eligibility Requirements Available
Application Process
No Application Steps Available
News About Abroad
No news articles found
