Business Administration, Marketing Concentration
Salem, Massachusetts, United States
The Business Administration program with a Marketing Concentration at Salem State University equips students with creative, analytical, and data-driven decision-making skills essential for delivering customer-responsive products and services. The curriculum combines a liberal arts foundation, core business courses, and specialized marketing electives, enabling students to develop expertise in areas such as consumer behavior, marketing research, international marketing, advertising, retailing, digital marketing, and integrated marketing communications.
- Salem, Massachusetts, United States
- 4 years
- On Campus
- ₹17,33,767/Year
Pros & Cons
Not enough reviews to generate pros and cons
Program Overview
The Business Administration program with a Marketing Concentration at Salem State University equips students with creative, analytical, and data-driven decision-making skills essential for delivering customer-responsive products and services. The curriculum combines a liberal arts foundation, core business courses, and specialized marketing electives, enabling students to develop expertise in areas such as consumer behavior, marketing research, international marketing, advertising, retailing, digital marketing, and integrated marketing communications.
QS World Ranking
Not Available in Not Available
Class Size
400 Students
Key Features
Specializations Available
AI/ML, Systems, Theory, Human-Computer Interaction
Research Opportunities
Access to cutting-edge research labs and industry partnerships
Admission Requirements
TOEFL®
71.0
Key Dates
Application Start time & Deadline
Starting 2025-09-01
Apply before 2125-04-18
Starting 2026-01-01
Apply before 2125-04-18
Program Start
Jul-25
Programme Structure
Courses include:Financial AccountingManagerial AccountingOrganizational BehaviorPrinciples of MarketingBusiness Law IPrinciples of FinanceConsumer BehaviorMarketing Management and StrategyInternational MarketingMarketing Research
Program Highlights
- Comprehensive curriculum covering all key topics
- Hands-on projects and real-world case studies
- Expert faculty with industry experience
- Career support and placement assistance
Academic Requirements
No academic requirements found.
English Language Requirements
TOEFL®
71.0
Overall ScoreAdditional Requirements
Applicants must complete the online application, submit official transcripts, provide standardized test scores, and demonstrate English language proficiency through recognized tests. Additional requirements may include a personal statement or letters of recommendation, depending on specific program admissions criteria.
Course Fees
₹17,33,767/Year
Annual Fee
4 years
Total Duration
Living Costs
No Living costs available.
University Scholarships
No University Scholarships Available
External Scholarships
Rochelle Nicolette Perry Memorial Scholarship
N/A
Amount
1250 USD
Deadline
Not specified
Organization of American States (OAS) Academic Scholarship Program
N/A
Amount
Various benefits
Deadline
Not specified
Master's Scholarship
N/A
Amount
Various benefits
Deadline
Not specified
Denise Halbach Performance Scholarship
N/A
Amount
2000 USD
Deadline
15 Apr 2025
Thomas Jefferson Prize in United States History
N/A
Amount
300 EUR
Deadline
Anytime
Eligibility Requirements
No Eligibility Requirements Available
Application Process
No Application Steps Available
News About Abroad
No news articles found
