The Bachelor of Business Administration (BBA) in Marketing at Texas State University prepares students for dynamic careers in the evolving marketing industry. The program emphasizes analytical and creative skills, covering areas such as product development, market research, brand management, strategic planning, and digital marketing. Graduates are equipped to enter the workforce immediately or pursue advanced degrees, with a strong foundation in both theory and practical application.

  • San Marcos, Texas, United States
  • 4 years
  • On Campus
  • ₹21,76,640/Year

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Program Overview

The Bachelor of Business Administration (BBA) in Marketing at Texas State University prepares students for dynamic careers in the evolving marketing industry. The program emphasizes analytical and creative skills, covering areas such as product development, market research, brand management, strategic planning, and digital marketing. Graduates are equipped to enter the workforce immediately or pursue advanced degrees, with a strong foundation in both theory and practical application.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

IELTS

6.5

Key Dates

Application Start time & Deadline

Starting 2026-01-01

Apply before 2125-04-18

Starting 2025-08-01

Apply before 2125-04-18

Program Start

Jun-25

Programme Structure

Courses include:Professional SellingServices MarketingSocial MarketingSports MarketingTechnology & MarketingInternational MarketingPromotional StrategyRetailing

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

GPA
2.0

English Language Requirements

IELTS
6.5
Overall Score

Additional Requirements

    Applicants are evaluated based on high school curriculum, admission essays, extracurricular activities, leadership roles, community service, work experience, course rigor, and academic performance. Those not admitted as freshmen are encouraged to attend another accredited college, complete at least 30 transferable credit hours with a minimum GPA of 2.0, and then apply for transfer admission to Texas State University.

Course Fees

₹21,76,640/Year
Annual Fee

4 years
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

News About Abroad

No news articles found