The Department of Marketing and Management at the University of Central Arkansas offers comprehensive undergraduate programs, including a Major and Minor in Marketing. These programs are designed to equip students with foundational and advanced knowledge in marketing principles, research methodologies, consumer behavior analysis, services marketing, direct marketing, and strategic decision-making related to product distribution, promotion, and pricing strategies. The curriculum emphasizes practical skills, ethical practices, and innovative approaches to prepare students for dynamic careers in the global marketplace.

  • Conway, Arkansas, United States
  • 4 years
  • On Campus
  • ₹15,97,860/Year

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Program Overview

The Department of Marketing and Management at the University of Central Arkansas offers comprehensive undergraduate programs, including a Major and Minor in Marketing. These programs are designed to equip students with foundational and advanced knowledge in marketing principles, research methodologies, consumer behavior analysis, services marketing, direct marketing, and strategic decision-making related to product distribution, promotion, and pricing strategies. The curriculum emphasizes practical skills, ethical practices, and innovative approaches to prepare students for dynamic careers in the global marketplace.

QS World Ranking

Not Available in Not Available

Class Size

400 Students

Key Features

Specializations Available

AI/ML, Systems, Theory, Human-Computer Interaction

Research Opportunities

Access to cutting-edge research labs and industry partnerships

Admission Requirements

PTE Academic

50.0

Key Dates

Application Start time & Deadline

Starting 2026-01-01

Apply before 2125-04-18

Starting 2025-08-01

Apply before 2125-04-18

Program Start

Nov-25

Programme Structure

Courses include:Sales and Marketing ManagementPromotion and Marketing CommunicationsDirect MarketingRetail and Services MarketingFashion MerchandisingBusiness to Business MarketingMarketing Internships

Program Highlights

  • Comprehensive curriculum covering all key topics
  • Hands-on projects and real-world case studies
  • Expert faculty with industry experience
  • Career support and placement assistance

Academic Requirements

GPA
2.5

English Language Requirements

PTE Academic
50.0
Overall Score

Additional Requirements

    Applicants must submit a completed application for international admission, including a non-refundable fee of $50. Required documentation includes a biographical page of the passport, translated copies of diplomas or leaving certificates, and secondary school transcripts covering at least three academic years with a minimum GPA of 2.50 on a 4.0 scale. Standardized test scores such as SAT or ACT are optional if applicable. Proof of English language proficiency is required, along with official transcripts and their English translations.

Course Fees

₹15,97,860/Year
Annual Fee

4 years
Total Duration

Living Costs

    No Living costs available.

University Scholarships

No University Scholarships Available

External Scholarships

Rochelle Nicolette Perry Memorial Scholarship

N/A

Amount

1250 USD

Deadline

Not specified

Organization of American States (OAS) Academic Scholarship Program

N/A

Amount

Various benefits

Deadline

Not specified

Master's Scholarship

N/A

Amount

Various benefits

Deadline

Not specified

Denise Halbach Performance Scholarship

N/A

Amount

2000 USD

Deadline

15 Apr 2025

Thomas Jefferson Prize in United States History

N/A

Amount

300 EUR

Deadline

Anytime

Eligibility Requirements

    No Eligibility Requirements Available

Application Process

    No Application Steps Available

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