Digital Marketing and eCommerce
Kalamazoo, Michigan, United States
Western Michigan University's Digital Marketing and eCommerce program is an interdisciplinary bachelor's degree that integrates marketing principles with information systems. It prepares students for careers in electronic commerce, data analytics, digital marketing, social media management, and web application development, equipping them with practical skills to thrive in the digital economy.
- Kalamazoo, Michigan, United States
- 4 years
- On Campus
- ₹17,51,965/Year
Pros & Cons
Not enough reviews to generate pros and cons
Program Overview
Western Michigan University's Digital Marketing and eCommerce program is an interdisciplinary bachelor's degree that integrates marketing principles with information systems. It prepares students for careers in electronic commerce, data analytics, digital marketing, social media management, and web application development, equipping them with practical skills to thrive in the digital economy.
QS World Ranking
Not Available in Not Available
Class Size
400 Students
Key Features
Specializations Available
AI/ML, Systems, Theory, Human-Computer Interaction
Research Opportunities
Access to cutting-edge research labs and industry partnerships
Admission Requirements
PTE Academic
48.0
Key Dates
Application Start time & Deadline
Starting 2026-01-01
Apply before 2125-04-18
Starting 2025-08-01
Apply before 2125-04-18
Starting 2026-05-01
Apply before 2125-04-18
Starting 2025-05-01
Apply before 2125-04-18
Program Start
May-25
Programme Structure
Courses included:Business Mobile ProgrammingProgramming for Data AnalyticsNetworking and Data CommunicationsInternet ProgrammingSystems Analysis and DesignVisual AnalyticsInformation Assurance and ComplianceCustomer Relationship Management
Program Highlights
- Comprehensive curriculum covering all key topics
- Hands-on projects and real-world case studies
- Expert faculty with industry experience
- Career support and placement assistance
Academic Requirements
No academic requirements found.
English Language Requirements
PTE Academic
48.0
Overall ScoreAdditional Requirements
Applicants must submit a valid passport identification page, proof of English language proficiency, official transcripts from high school or post-secondary institutions, a non-refundable application fee of $100, and evidence of sufficient funds to cover the first year of study at WMU. Standard standardized test scores such as ACT or SAT are also required for admission consideration.
Course Fees
₹17,51,965/Year
Annual Fee
4 years
Total Duration
Living Costs
No Living costs available.
University Scholarships
No University Scholarships Available
External Scholarships
Rochelle Nicolette Perry Memorial Scholarship
N/A
Amount
1250 USD
Deadline
Not specified
Organization of American States (OAS) Academic Scholarship Program
N/A
Amount
Various benefits
Deadline
Not specified
Master's Scholarship
N/A
Amount
Various benefits
Deadline
Not specified
Denise Halbach Performance Scholarship
N/A
Amount
2000 USD
Deadline
15 Apr 2025
Thomas Jefferson Prize in United States History
N/A
Amount
300 EUR
Deadline
Anytime
Eligibility Requirements
No Eligibility Requirements Available
Application Process
No Application Steps Available
News About Abroad
No news articles found
